Bose CMO on driving the brand’s cultural impact and the coming AI shakeout
Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more emotionally led marketing.
SN Bose’s imprint on the world of modern physics
At 100, the impact of Bose-Einstein Statistics extends beyond physics to fields like cosmology and condensed matter science
Snag a pair of refurbished Bose QuietComfort Headphones for over $200 off
SAVE $205.90: As of Nov. 20, get a pair of refurbished Bose QuietComfort Headphones at Bose for $143.10 with promo code SAVE10. A new pair of these headphones…
The Bose QuietComfort Headphones Are At Their Lowest Price Ever, Well Below The Previous Low (43% Off)
The Bose QuietComfort headphones are designed to deliver an exceptional audio experience while providing top-tier active noise cancellation. They effectively combine advanced technology with passive …
This Bose Soundbar Is at a Record Low, Black Friday Has Started Very Early at Amazon
Imagine settling down for movie night, only to find that the dialogue is muffled or hard to follow: this Bose TV speaker / soundbar is designed to tackle…
No changes planned as Bose Corp. buys New York-based audio equipment maker McIntosh
The Bose Corp. has bought-out McIntosh Group solidifying its entry into the high-end market with its purchase of one of the tech industry’s most noted, high-end equipment manufacturer.
What’s Behind Bose’s Surprise Acquisition of McIntosh
Bose has announced its acquisition of the high-end audio brand McIntosh, along with its subsidiary Sonus faber. The move is expected to significantly expand Bose’s product lineup while…
Bose acquires premium audio brand McIntosh
B ose has acquired the high-end audio brand McIntosh — a move that Bose says will “significantly” expand its product lineup. The acquisition, which also includes McIntosh su…