Bose CMO on driving the brand’s cultural impact and the coming AI shakeout
Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more emotionally led marketing.
SN Bose’s imprint on the world of modern physics
At 100, the impact of Bose-Einstein Statistics extends beyond physics to fields like cosmology and condensed matter science
The best Black Friday hi-fi deal I’ve seen so far? 33% off this five-star speaker system at Amazon – but stock is limited
The five-star Elac Debut ConneX DCB41 is a superbly-priced, brilliant-sounding setup – and now it’s an even bigger bargain thanks to Black Friday.
Reviving a Yamaha Superwoofer with New Covering
Watch the incredible restoration of a Yamaha superwoofer system, transforming it into a powerhouse of sound. With expert repairs and a brand-new sheet covering, this subwoofer is brought…
Snag a pair of refurbished Bose QuietComfort Headphones for over $200 off
SAVE $205.90: As of Nov. 20, get a pair of refurbished Bose QuietComfort Headphones at Bose for $143.10 with promo code SAVE10. A new pair of these headphones…
This Bose Soundbar Is at a Record Low, Black Friday Has Started Very Early at Amazon
Imagine settling down for movie night, only to find that the dialogue is muffled or hard to follow: this Bose TV speaker / soundbar is designed to tackle…
The Bose QuietComfort Headphones Are At Their Lowest Price Ever, Well Below The Previous Low (43% Off)
The Bose QuietComfort headphones are designed to deliver an exceptional audio experience while providing top-tier active noise cancellation. They effectively combine advanced technology with passive …
No changes planned as Bose Corp. buys New York-based audio equipment maker McIntosh
The Bose Corp. has bought-out McIntosh Group solidifying its entry into the high-end market with its purchase of one of the tech industry’s most noted, high-end equipment manufacturer.